About
Born in
the 90s.
Built for now.
Emily Sutcliffe — United Kingdom
Growing up in the 90s shaped my passion for sportswear and the influence of sports culture on lifestyle today.
My work is shaped by bold graphics and relaxed sports silhouettes, styles that have moved from sport into everyday fashion.
Storytelling, colour and graphics sit at the core of my sportswear and lifestyle clothing, giving each range a clear identity.
Each piece is designed to feel relevant to the people who wear it, both on and off the pitch.
Services
How I can help
- Fig. 01
Apparel Design
Performance and lifestyle ranges from first sketch to production-ready CAD, built around the people who wear them.
- Teamwear
- Outerwear
- Range building
- Tech packs
- Fig. 02
Apparel Graphics
Distinctive graphics for sportswear and lifestyle apparel: crests, numbers, all-over prints and placement art engineered for print and embroidery.
- All-over print
- Sublimation
- Embroidery
- Typography
- Fig. 03
Lifestyle Apparel
Versatile everyday pieces that carry sports culture off the pitch, with storytelling, colour and silhouette doing the heavy lifting.
- Terrace wear
- Heritage
- Colour & trend
- Storytelling
Process
Sketch to shelf
Four steps, repeated until the range is right. Brands can join at any stage.
- 01
Research & trend
Culture, archive and competitor research distilled into a direction the brand can own.
- 02
Concept & colour
Palettes, stories and silhouettes shaped into a range plan with a clear point of view.
- 03
Design & CAD
Flat CADs, construction details and annotated tech packs factories can quote from.
- 04
Graphics & production
Print, embroidery and trim artwork prepared for sampling, then refined through to bulk.